It happens every single morning, just miles down the road from 10.40.10 Fitness. The drive-thru line at a fast-food chain is wrapped all the way around the building, and we won’t tell you which one we’re talking about but there are golden arches, a clown named Ronald, and a whole lot of people starting their day with sugar, grease and regret.
And it’s not just here in the Northwest Chicago suburbs. This is the norm across the country. Thousands of Americans drive away with McHashBrowns, vats of McSyrup for McPancakes, McEggSandwiches and probably McSugaryFrappacinos to wash it all down. And it’s showing up in the form of rising obesity rates, poor energy levels, and chronic health issues.
How did this happen?!
Even in a post-pandemic world where keeping ourselves healthy is supposed to be the priority, we’re bumper-to-bumpering the drive-thru at McDonalds. And every other fast-food place that serves breakfast, lunch and dinner. Don’t get us started on Taco Bell’s “second dinner.”
If you’ve ever wondered why it’s so hard to stay on track — or how to make healthy eating for fitness feel easier — you’re not alone.
Why Healthy Eating Feels Hard
Let’s be honest: It’s easier to drive through and grab a cheeseburger than it is to cook a balanced meal. It’s easier to go with what’s quick and cheaper than what’s healthy and (maybe) a bit more time-consuming. It’s easier to be sedentary than active, to skip the workout than to turn off the latest Netflix binge.
And we’ve reached the point where people who eat healthy are the weirdos.
For a minority of the population, wellness is a way of life. If you were active growing up, and continued that lifestyle all through college and beyond, it’s all you know. But for everyone else (the majority), wellness is a choice. And not an easy one.
As 10.40.10 Fitness members can attest, wellness is actually a series of choices every day that add up to a lifelong journey. What if we looked at every decision as a pivotal point for the remainder of our journey?
Healthy Eating for Fitness is a Daily Choice
Here’s a fictional example.
Meet Dawn, a busy 30-something who joined 10.40.10 Fitness because she wanted to look and feel better. On her second day, she got hit with a huge project at work. Now she has two options:
- Defeated Dawn: She cries out, “Just my luck! I guess the universe doesn’t want me to be healthy!” She then skips the workout, drives to McDonald’s for breakfast, and spends the day stress-eating.
- Determined Dawn: She checks in with her coaches, does a scaled workout at home, commits to going to class the next day, and makes a healthy lunch from My Mighty Meals instead. She knows that even if she starts slowly, she’s still lapping everyone who stayed on the couch.
Neither path is about one day or one meal — it’s about the trajectory those decisions create. The more healthy choices you stack, the easier it becomes to stay on track.
Small Nutrition Tweaks that Make a Big Impact
What if what you do today affects the next ten years of your life? What if decisions you make today affect your body’s ability to fight off the next illness? Do these decisions guarantee immunity? Absolutely not. But statistically speaking, the odds may be ever in your favor.
And the best part is, you get to choose the decisions you make. The easy way or the hard way, sedentary or active, prepared or scared, healthy meals or fast food? You decide.
At 10.40.10 Fitness, we believe that healthy eating for fitness doesn’t mean giving up everything you love. Instead, think of it as upgrading your current choices.
- Swap sour cream for plain Greek yogurt on Taco Tuesdays.
- Grab a protein box or a salad instead of fries when eating out.
- Pack a simple protein shake for mornings instead of skipping breakfast.
Small steps like these build momentum — and that momentum translates to results.
In addition, the truth is that what you eat fuels how you perform. Better nutrition supports:
- More energy during workouts
- Faster recovery between sessions
- Better body composition over time
- Improved immunity to keep you consistent
When your nutrition aligns with your fitness, everything starts to click.
Start Your Healthy Eating Journey Today
At 10.40.10 Fitness, we don’t believe in fad diets or extreme restrictions. Instead, we teach members how to build real, sustainable nutrition habits that fuel their workouts and fit their lifestyle. Your healthier, happier life is not in that drive-thru, but it will be sweeter than McSyrup.
If you’re ready to finally take control of your fitness and nutrition, we’re here to help you create a simple plan you can actually stick to — no matter how busy life gets.
And we’ve got great news: The all-new Patriot 30 Challenge kicks off tomorrow (August 25th) at 10.40.10 Fitness! This 30-day challenge (running through September 23rd) is designed to help you focus on nutrition and how you’re fueling your body.
To reserve your spot, simply CLICK HERE and watch for more details about getting started!
