Measuring Up: How the Size of Your BUT Affects Your Fitness Results

Your "but" includes all the excuses you tell yourself or others, and it’s the biggest limiting factor for your best fitness results.
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May 20, 2025
Measuring Up: How the Size of Your BUT Affects Your Fitness Results

Everyone at the gym has a different story, background, schedule, goals, etc. But despite all the differences, there’s one thing you have in common with everyone else. You came here looking for help.

That might mean help with your fitness results, which is why most people initially walk through the door. Maybe it’s guidance with nutrition or mobility. Or perhaps you need accountability, helping to keep you on track.

No matter what form of help you need, there’s just one indicator of whether or not you’ll be successful: The size of your but.

Say what?

No, not your butt. Although we also help with that. Today, we’re talking about your BUT.

Your but includes all the excuses you tell yourself or others, and it’s the biggest limiting factor for your fitness results.

Becky’s But: A Cautionary Tale.

Here’s an example of what it looks like when a big ol’ but gets in the way:

Becky came into the gym looking for help. She was out of shape and wanted a plan for losing weight, gaining strength and getting back to feeling like herself again. She was adamant that she had tried everything, and was desperate for suggestions.

At 10.40.10 Fitness, we usually recommend starting with three classes a week, with a goal of just getting the heart pumping and the body moving.

“BUT… my schedule is really crazy,” Becky explained. “I’m not sure if I can do three classes.”

Since her afternoon schedule was in fact pretty hectic, we suggested that she started going to the 5:00am class. That would allow her to prioritize her fitness results first thing in the morning, and not risk the rest of the day getting away from her.

“BUT… I don’t want to get up that early,” Becky said.

Trying a different tactic, we switched the focus to her nutrition, and recommended that she aim to eat more whole foods and less fast food.

“BUT… I don’t have time to cook. Plus, healthy food is so much more expensive.”

As a last-ditch effort, we asked her to start by getting seven hours of sleep that night and drinking at least  64 ounces of water.

“BUT… I hate water,” Becky proclaimed. “Can’t I just get my hydration from coffee and Diet Coke?”

Oh… my… God, Becky. Look at your but. It is SO BIG.

The Problem With Big Buts in Relation to Fitness Results.

Your but is truly the one thing standing between you and the fitness results you want to achieve.

Sometimes people set goals and then create a nice little box of parameters around them. For instance, “I want to lose weight BUT only if it doesn’t get in the way of ___.” Or, “I’ll try to eat healthier BUT only if I don’t have to give up ___.”

Unfortunately, this makes it really hard for your team of coaches at 10.40.10 Fitness to actually help you.

10.40.10 workouts are proven to give you the best fitness results.

Our training is proven to work. Over the years, hundreds of people  have just followed the program and seen some incredible fitness results. Whether it’s fitness, nutrition, stress or otherwise, we’re using science and evidence to provide you a roadmap to success.

And “I don’t want to” is an interesting tactic to refute science.

BUT… I’m Different.

In full transparency, most coaches tend to be the “good cop” when it comes to guiding you through your fitness journey. We believe in you and we can’t wait to see you succeed. Even if you miss the mark a few times, we’re not giving up on you. So in that sense, we believe you’re special.

BUT… When it comes to the science behind fitness and nutrition, none of us is special. That is, none of us is immune to needing movement and balanced nutrition in our lives.

Yes, our bodies are different. For example, different bodies react differently to certain foods like gluten. We’re not saying that keto or carnivore are right or wrong for anyone.

What we can guarantee though, is that of all the 8.1 billion people in the world, you don’t happen to be the one exception where fitness and nutrition just don’t work.

Here’s the harsh truth: There are people much busier than you who find the time to work out. There are people with crazy food allergies that find a way to eat a healthy diet. There are people with much less athletic ability than you who don’t let mental barriers stand in the way of blowing their own damn minds with what they’re capable of.

As such, your best fitness results are on the other side of your big but(s).

It’s Time To Bust Your But.

So how do you break through those barriers? It’s time to take a good, hard look at your but. Or your list of buts. (And remember, this doesn’t have to be limited to health.)

Start by making a list of goals. If that seems overwhelming, pick your top three. At the end of each one, attach your but. Sometimes the harder question to ask is, “What’s my excuse?”

For example, “I want to get in better shape BUT it seems too hard and I have no idea what to do.”

You have to be 100% willing to be honest and vulnerable with your buts. That’s how we start zeroing in on the real hurdles keeping you from achieving your fitness results, and how to overcome these hurdles. Ask yourself why it seems too hard, then write down the ways you can work around the excuses. Also, ask yourself who you can turn to for help if you have no idea where to start.

Need help? We’ve got your back. Click the GET STARTED button and let’s do this.

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